On March 28, Hidden Valley Ranch asked us to concept a singular post for April Fool’s Day. And on March 30, we delivered Valley Girl, Hidden Valley’s first cosmetics line. Our product launch included a highlighter, eyeshadow palette, lipsticks, and lip gloss, all inspired by Hidden Valley Ranch flavors and products.
Within 3 days we garnered:
45k
Site Views
98%
Positive Reaction
855k
Earned Media Impression
Sriracha-cha
Spice things up with Sriracha-cha, our boldest lip color yet. This delicious long-wear lipstick takes inspiration from Hidden Valley’s Sriracha Ranch, and is sure to have you licking your lips all day long.
Sweet Chili of Mine
To take things up a notch, we took a cue from our Sweet Chili Ranch and created our new Sweet Chili of Mine lip color. This fiery shade is made with ranch, chili spice, and everything nice.
Buffa-lo Key
Look like the snack you are with our new Buffa-lo Key lipstick, inspired by our smoky Buffalo Ranch. In this savory shade, you’ll dish out delectable looks, turn heads, and serve up some Hidden Valley realness.
Original Ranch Gloss
Get back to basics with our Valley GirlOriginal Ranch Gloss. This lip-smacking gloss will keep your pout pretty and pretty tasty. With exfoliating herbs and spices, this lip gloss is sure to leave an impression.
Valley Girl Glow Up
Our Valley Girl Glow Up highlighter, inspired by our Hidden Valley Ranch Seasoning, is sure to give you the perfect after-Thanksgiving glow. Just brush across your cheekbone and wait for everyone to drool.
Valley Girl Shade
Look like a tasty treat in our Hidden Valley Ranch inspired eyeshadow palette, Valley Girl Shade. Brighten your eyes and look like a perfectly plated dream in our delicious Bae-con and Uh Huh Honey BBQ shades.
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